Walmart Membership Bundle Adds Sam's Club Plus
Walmart membership bundle pairs Walmart+ with Sam's Club Plus for $120 and could accelerate holiday sign-ups, tightening membership-growth expectations.
KEY TAKEAWAYS
- Walmart launched a $120 annual bundle combining Walmart+ and Sam's Club Plus.
- Existing members can switch or link accounts; Walmart+ upgraders pay $22 and Sam's Club upgrades cost $60.
- Walmart framed the offer as a membership-value initiative aimed at boosting holiday sign-ups.
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Walmart Inc. (WMT) launched a Walmart membership bundle on Oct. 20, 2026, combining Walmart+ with Sam’s Club Plus in a package the company described as a membership-value initiative designed to boost sign-ups ahead of the holiday season.
Bundle Pricing, Upgrades, and Enrollment
Walmart priced the combined Walmart+ and Sam’s Club Plus membership at $120 a year, which it said is almost $100 less than buying the two separately. New and eligible existing members can purchase the bundle immediately.
Existing annual Walmart+ members can upgrade to the combined membership for an additional $22 per year. Sam’s Club members can pay $60 more annually to upgrade to Sam’s Club Plus and receive Walmart+. Current Sam’s Club Plus members can activate Walmart+ at no extra cost.
Members already paying for both services can link their Walmart+ and Sam’s Club accounts. Walmart said most of these customers qualify for a prorated Walmart+ refund.
Enrollment, upgrades, and account linking are available through the Walmart and Sam’s Club apps or Walmart’s website. Both Walmart+ and Sam’s Club memberships remain available separately.
U.S. field associates at Walmart and Sam’s Club will receive both memberships as part of their employee benefits.
The lower bundled price, combined with upgrade options and account-linking mechanics, sharpens Walmart’s membership value proposition as the company heads into the holiday season.
