Salesforce to Acquire Braze for $5.7 Billion
Salesforce to Acquire Braze expands customer-engagement tools and sent shares lower as investors weighed the $5.7B deal expected to close in fiscal 2028
KEY TAKEAWAYS
- Salesforce agreed to acquire Braze for $5.7 billion enterprise value.
- Braze Class A shareholders will receive $47.50 per share in cash.
- Salesforce anticipates no change to fiscal 2027 guidance and expects closing in fiscal 2028 subject to approvals.
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Salesforce said in an investor-relations release on Oct. 20, 2026, that it will acquire Braze, expanding its customer-engagement offerings. The all-cash transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals.
Deal Terms, Timeline, and Strategic Outlook
Salesforce agreed to pay Braze’s Class A shareholders $47.50 in cash per share, structuring the purchase as an all-cash acquisition. The company described the announced $5.66 billion figure as enterprise value, which includes debt. The transaction is expected to close in Salesforce’s fiscal 2028, pending approval by Braze shareholders and required regulatory clearances.
Braze is a customer-engagement platform that helps marketers respond to customer behavior in real time and coordinate personalized experiences across channels. Salesforce said Braze’s capabilities will complement its existing products, including Data 360, Customer 360, Agentforce, and SIforce after closing.
The company said it anticipates no change to its fiscal 2027 guidance and has not updated its longer-term targets, reflecting a near-term capital allocation to expand product offerings while maintaining its current financial outlook.
