Tesla Cybertruck Price Shift Signals Demand Trouble
Tesla Cybertruck price changes add a lower-cost AWD base and cut the Cyberbeast, creating a short-window order test that may reshape order flow.
KEY TAKEAWAYS
- Tesla launched a Dual Motor AWD base at $59,990 and cut Cyberbeast to $99,990.
- Moves aim to reverse weak U.S. Cybertruck sales after 2025 deliveries of 20,237 units.
- Pricing had a 10-day availability window to test demand and reshape deliveries.
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Tesla introduced a lower-cost all-wheel-drive (AWD) base model for the Cybertruck and cut the price of its top trim, aiming to address weak unit sales and reshape demand for the pickup.
New Pricing and Product Positioning
Tesla launched the Cybertruck Dual Motor AWD base at $59,990, featuring an estimated 325-mile range, a powered tonneau cover, bed outlets (two 120-volt and one 240-volt), textile seats with heating for the front row only, and a 7,500-pound towing capacity. This new base undercuts the previous cheapest AWD model, which was priced around $79,990.
The company also reduced the price of the Cyberbeast trim to $99,990 from $114,990. The Cyberbeast now sits well below the prior cheapest AWD model. Tesla canceled a planned rear-wheel-drive variant; the new base shares two motors and adds adaptive damping but lacks adaptive air suspension.
Sales Context and Availability
U.S. Cybertruck deliveries totaled 20,237 units in 2025, about half the volume of 2024. This implies a quarterly run rate near 5,000 units, far below earlier production projections of 250,000 annually. Tesla framed the price changes as a response to this shortfall.
Website updates showed the Cyberbeast price cut on February 19, 2026, before 9:17 p.m. ET, with the new base model announced at 9:33 p.m. ET that evening. A social media post the following morning highlighted the new starting trim and estimated range. Elon Musk said the new price or trim would be available for only 10 days, creating a short window to test demand as Tesla seeks to boost deliveries.
