Take-Two Stock May Gain on GTA VI Pre-Orders
Rockstar confirmed GTA VI pre-orders and pricing and analysts raised bookings forecasts and price targets, reshaping the outlook for Take-Two stock.
KEY TAKEAWAYS
- Rockstar confirmed GTA VI pre-orders begin June 25 and launch Nov. 19 with $79.99 base pricing.
- BofA raised FY28 GTA Online bookings $900M to $2.2B and set a $368 target.
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Take-Two Interactive (TTWO) said in a press release on June 24 that Rockstar Games will open pre-orders for Grand Theft Auto VI on June 25 at midnight local time, with the game launching Nov. 19. The announcement prompted analysts to raise bookings forecasts and lift Take-Two stock targets.
Pre-Orders and Pricing Details
Rockstar confirmed the game will launch on PlayStation 5 and Xbox Series X|S. The standard edition is priced at $79.99, while the Grand Theft Auto VI: Ultimate Edition costs $99.99. The Ultimate Edition includes an exclusive collection of premium vehicles, weapons, apparel, and story elements centered on characters Jason and Lucia. Rockstar described the release as the biggest, most immersive evolution of the series but noted the game is not yet rated.
All pre-orders and purchases made before Nov. 20 will include the Vintage Vice City Pack. Digital pre-orders also come with a free month of GTA+, the company’s subscription service. Digital pre-load and physical boxed copies with a download code will be available starting Nov. 12 to enable early downloading and play at launch.
Analyst Forecasts and Price Targets
Bank of America Securities raised its fiscal 2028 Grand Theft Auto Online bookings forecast by $900 million to $2.2 billion and increased its Take-Two price target to $368, applying a 26x multiple on FY28 earnings. The upgrade reflects a rise in assumed annual spending per monthly active user to about $60 from $35. The bank’s model assumes a “pay-to-progress” design for GTA VI’s online component, which it expects will generate higher per-player spending than cosmetic-only monetization models.
Jefferies reiterated a Buy rating with a $300 price target, citing the June 25 pre-orders and Nov. 19 launch as key near-term catalysts. Among 29 analysts covering the stock, 25 rate it Buy, three Outperform, one Hold, and one Underperform, with a street mean target of $281.
The analyst upgrades reflect a consensus that GTA VI’s sales cadence, early digital uptake, and live online service design could significantly boost Take-Two’s bookings and valuation. Investors will focus on pre-order momentum and early monetization signals to assess whether these higher assumptions hold.
Pre-orders open as scheduled, and early digital download activity and post-launch online spending will be closely watched for signs that validate the recent analyst upgrades.
