ITV Sale to Sky in Advanced Talks at $2.1 Billion
ITV sale to Sky at $2.1 billion; the deal would refocus ITV on Studios and expand Sky's European reach while triggering regulatory review.

KEY TAKEAWAYS
- ITV is in advanced talks to sell its Media & Entertainment division to Sky for $2.1 billion.
- The deal would refocus ITV on Studios while transferring ITVX and broadcast channels to Sky.
- The deal is subject to regulatory review, adding timing and value uncertainty for investors.
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ITV plc said on Nov. 7, 2025, that it is in advanced talks to sell its Media & Entertainment division to Sky. The deal would shift ITV’s focus to its Studios business and expand Comcast’s European footprint through Sky.
Deal Terms and Assets
ITV confirmed discussions with Sky, a Comcast subsidiary, over the sale of its Media & Entertainment division, which includes its broadcast television channels and the ITVX streaming service. The company disclosed an enterprise value of £1.6 billion ($2.1 billion), including debt. Terms, transaction structure, and any break fees were not made public.
Strategic Stakes and Regulatory Review
If completed, the transaction would leave ITV concentrated on its Studios content-production business and significantly reshape the UK broadcasting landscape. Comcast, through Sky, would broaden its presence in the European media market.
The deal is subject to regulatory review, likely involving UK competition and media authorities. No formal filings or approval timelines have been disclosed. Analysts said divesting the slower-growth Media & Entertainment division could unlock substantial shareholder value but warned of probable regulatory hurdles.
ITV cautioned that there is no certainty the discussions will lead to a transaction. Sky and UK regulators have not commented publicly.





