Under Armour Stephen Curry Split Lifts Outlook
Under Armour Stephen Curry split frees Curry Brand; company approved $95M more restructuring and lifted fiscal 2026 outlook to $95-110M, nudging investors.
KEY TAKEAWAYS
- Board approved an additional $95 million in restructuring, raising total charges to up to $255 million.
- Fiscal-2026 adjusted operating income outlook rose to $95-110 million from $90-105 million.
- Curry Brand will operate independently and can seek new partners while Under Armour refocuses on its core brand.
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Under Armour, Inc. (NYSE: UA, UAA) and Stephen Curry announced on Nov. 13, 2025, the end of their 13-year partnership, separating Curry Brand to operate independently as Under Armour refocuses on its core brand and develops UA Basketball products.
Curry Brand Independence and Strategic Focus
Stephen Curry retains sole ownership of Curry Brand, which will now have the freedom to seek new retail partners, the company said in a press release. Under Armour will maintain contracts with athletes linked to the Curry line, while Curry Brand holds the right of first refusal on those athletes.
Under Armour plans to concentrate on its namesake brand and expand its UA Basketball offerings, continuing support for athletes and programs at all levels. The company’s chief executive described the split as a move driven by “discipline” and the need for clearer resource allocation and brand focus.
Restructuring Actions and Financial Outlook
Under Armour’s board approved an additional $95 million in restructuring actions, raising total estimated restructuring and related charges to as much as $255 million, the company said. It also raised its fiscal 2026 adjusted operating income outlook to $95 million–$110 million from a prior range of $90 million–$105 million.
The company expects full-year revenue to decline 4%–5%, with high single-digit decreases in North America and Asia-Pacific offset by high single-digit growth in Europe, the Middle East, and Africa (EMEA). Diluted loss per share is projected between $0.15 and $0.17.
These restructuring measures aim to support a “core brand comeback” and improve operational efficiency following recent revenue and branding challenges, including declines in North America that prompted earlier restructuring efforts.
