Lululemon Appoints Heidi O'Neill As CEO

Lululemon appointed Heidi O'Neill as chief executive officer effective September 8, 2026, the company said in a press release on April 22. The former Nike executive will lead efforts to accelerate product innovation and global growth while interim co-CEOs continue through the transition.

Appointment, Transition, and Board Search

The board unanimously approved O'Neill’s appointment and said she will join the board on the same date. She will be based in Vancouver, British Columbia. Interim co-CEOs Meghan Frank, the chief financial officer, and André Maestrini, president and chief commercial officer, will remain in their roles until O'Neill assumes leadership, then return to their prior positions. The interim team has focused on product creation, activation, and enterprise enablement during the transition.

The board conducted an extensive search to identify the next leader to advance the company. Marti Morfitt, executive chair, said the appointment reflects O'Neill’s ability to deliver breakthrough ideas and lead change at scale. The company filed a definitive proxy statement with the Securities and Exchange Commission for its 2026 annual meeting, naming the company, its directors, and participants in the proxy solicitation, including Frank, Maestrini, and Chief Legal Officer Shannon Higginson. Form 4 filings reflecting ownership changes were reported for multiple participants with filing dates in March and April 2026. The company noted the appointment is subject to conditions and there is no assurance the transition will occur on the expected timeline.

This CEO change follows founder Chip Wilson’s activism and the departure of former CEO Calvin McDonald in January 2026 amid softer North American sales.

O'Neill’s Experience and Strategic Priorities

Heidi O'Neill brings more than 25 years of experience at Nike, where she most recently served as president of Consumer, Product & Brand. She oversaw Nike’s global consumer and product operations across more than 170 countries, managing broad profit-and-loss responsibility and leading men’s, women’s, and kids’ consumer sport teams. Company materials credit her with resetting Nike’s brand foundation, shortening product-development timelines, and helping scale revenue from roughly $9 billion to about $45 billion.

Earlier in her career, O'Neill was director of marketing for Dockers at Levi Strauss & Co. and worked in advertising at Foote, Cone & Belding. She serves on the boards of Spotify, Hyatt Hotels, and Lithia & Driveway. The company highlighted her expertise in product creation and design, brand strategy, marketing, digital commerce—including direct-to-consumer, e-commerce, and membership systems—and the use of consumer data and analytics to guide product and marketing decisions.

O'Neill’s stated priorities include accelerating product breakthroughs, deepening the brand’s cultural relevance, and unlocking growth in global markets.

Governance and Regulatory Filings

Lululemon filed a definitive proxy statement with the SEC for its 2026 Annual Meeting of Shareholders. Participants in the proxy solicitation include the company, its directors, interim co-CEOs Meghan Frank and André Maestrini, and Shannon Higginson. Multiple Form 4 filings for ownership changes were reported with dates in late March and early April 2026.

The company’s press release noted the appointment is subject to conditions and cautioned that the leadership transition may not complete on the expected timeline.

Marti Morfitt said, "We see significant potential ahead for lululemon," emphasizing the board’s focus on increasing product newness, enhancing brand health, and improving the guest experience to create shareholder value.