Amazon 30-Minute Delivery Expands Nationwide
Amazon 30-minute delivery rolls out to dozens of U.S. cities via small neighborhood hubs; Prime and non-Prime fees could reshape order economics.
KEY TAKEAWAYS
- Amazon Now expands to dozens of U.S. cities and targets tens of millions of customers by year-end 2026.
- Prime customers pay $3.99 and $1.99 small-order fee under $15; non-Prime pay $13.99 and $3.99 small-order fee under $15.
- Service runs 24/7 from small neighborhood hubs and complements Amazon's 1-hour and 3-hour options.
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Amazon (AMZN) said in a press release on May 12, 2026, that its Amazon 30-minute delivery service, branded Amazon Now, will be available in dozens of U.S. cities. The company said the rollout aims to set a new standard for rapid shopping.
Nationwide Rollout and Operations
Amazon Now delivers thousands of items in about 30 minutes, including fresh groceries, household essentials, electronics, produce, dairy, bakery, healthcare and personal-care products, baby and pet supplies, and alcohol where permitted. The service is widely available in Atlanta, Dallas–Fort Worth, Philadelphia, and Seattle, with rapid expansion planned for Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, Oklahoma City, and dozens more. Amazon said it targets tens of millions of customers by the end of 2026.
The service operates 24/7 in most areas and fulfills orders from specialized small neighborhood hubs. Customers can access Amazon Now at amazon.com/now or through a "30-Minute Delivery" banner on the Amazon app and homepage. Amazon positioned the service as complementary to its existing fast-delivery options, which include one-hour and three-hour delivery on more than 90,000 products and Same-Day Delivery on millions of items.
Prime customers pay a delivery fee of $3.99 per order and a $1.99 small-order fee for purchases under $15. Non-Prime customers pay $13.99 per order and a $3.99 small-order fee on orders below $15.
Udit Madan, senior vice president of Amazon Worldwide Operations, said, "Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less."
Amazon previously piloted the service in Seattle and Philadelphia in December 2025 and filed permit applications in Seattle’s Ballard neighborhood in November 2025. The rollout expands Amazon’s footprint in fast grocery delivery while integrating the new network into its broader rapid-shipping system.
